Market research of the market potential of a chosen product, concentrating mainly on the primary research and developing a research methodology

Introduction Marketing look comprises one of the most essential and fascinating facets of selling (Malhotra and Birks (2003: p2)). It links the consumer, customer and public to the marketer through schooling which is used to identify and define selling opportunities and problems; to generate, refine and gauge selling actions; and to improve understanding of merchandising as a process and of the ways in which unique(predicate) marketing activities tramp be made more potent (Malhotra and Birks (2003: p6)). This assignment looks into the seek of the market potential of a chosen growth, concentrating mainly on the primary look and developing a research methodology. The research will be conducted for the accompany Sony Ericsson; the harvest is a grass line extension for the mobile call market that is to be integrated into the period of walkover market. This yield will offer the consumer the talent to use their mobile telephone as a gaming device and play again st some other users via Bluetooth and GPRS. At present, the only company selling this type of product is Nokia, with their product N-Gage. Product Description In October 2003, Nokia launched a state hold gaming/mp3/radio/mobile phone called N-Gage. The N-Gage has a game quality 3D colour screen, with Bluetooth wireless connectively and GPRS nutriment (Nokia, 2003) that enables gamers to play multiplayer games at a whole different level. The excogitation of Nokia was to embark the portable gaming market, competing along spatial notification the massively popular Nintendo crippled boy (RCR wireless News, 22(40)). reason of Sony Ericsson In September 2001, the formation of an equally have go mobile communications venture of Sony and Ericsson gave each side the benefits they sought. For Sony, it gained a step into the European mobile market and Ericsson gained Sonys unassailable consumer marketing skills. (Datamonitor 2003). Problem Definition This is a problem id entification research that seeks... ! If you indirect request to get a full essay, put it on our website: BestEssayCheap.com

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